88 articles
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Industry PulseThe key traits of successful directors in 2025
Two years ago, I wrote an article highlighting what young directors needed to focus on in 2023 to thrive. The […]
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InspirationGoodbye Minimalism, Hello Decadence: 2025’s Return to Indulgence
With 2025 well underway, the shift in the culinary world is clearly visible. After a long stretch of prioritizing simplicity, […]
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Industry PulseBeyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
For years, director’s treatments have been both an art and a challenge—translating an idea into a tangible, evocative vision that […]
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Industry PulseWhat Food-Focused Commercial Directors Do in 2025
Depending on how established you are in the commercial world, how diverse and strong your network is, and where you’re […]
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InspirationI did it my way: Etienne Proulx
If there’s one constant in my career, it’s that every step leads to something new. Over the past 37 years, […]
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InspirationWhere Is the Cool?
At its core, Where Is the Cool? isn’t a magazine you simply flip through—it’s a portal. Each issue is an […]
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InspirationA Year of Creativity
The premise of “2Craigs” (a collaborative venture that brings together photographer Craig Cutler and illustrator Craig Frazier) is both simple […]
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Industry PulseUnleashing New Creative Potential: AI in Content Production
Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. […]
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InspirationAI and Human Creativity: An Interesting Duo in Practice
Team training brings sports teams together – experimenting, improving, and practicing routines. Maybe with a cold drink afterward, often a […]
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Industry PulseAt the Brink of a Food Content Production Revolution
Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]
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InspirationThe AI Powered Creative: Neïla Romeyssa
Neïla Romeyssa has always been a storyteller, but when AI entered her creative toolkit, it unlocked new dimensions of imagination […]
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InspirationReview: The Creative Act by Rick Rubin
In The Creative Act: A Way of Being, Rick Rubin, the legendary music producer, steps into the literary world with […]
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Industry PulseAI and Tabletop: A Case Study on Hybrid Production
In the evolving landscape of advertising production, the intersection of artificial intelligence (AI) and human creativity is redefining possibilities. This […]
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Industry PulseNext-Gen Production Solutions: co-directing
In an era where the boundaries of creativity and technology are constantly being pushed, the world of commercial production is […]