Director'y
world’s first food & tabletop directors hub

Born in Buenos Aires.

Passionate about the image and for generating new ways of seeing products, of telling, always seeking to defy gravity.

Director & Photographer Horacio Guerrico with a specialty in Table Top, FX, began his work as a director in 1997, having traveled through the different areas of film production (production and assistant director), he has worked for most brands and clients Coca Cola, Claro, Kimberly-Clark, Kraft foods, Mondelez, Nestle, Huggies, Arcor, MTV, McDonald’s, Johnson & Johnson, Pepsico, Unilever, Procter & Gamble, Danone, Establishment Las Marías, Fratelli Branca, among others. Internationally, it works in Mexico, Peru, Ecuador, El Salvador, Colombia, Bolivia and Argentina.