Director'y
world’s first food & tabletop directors hub

James Lovick is an award-winning commercials & content director with a passion for telling authentic and cinematic stories. With a focus on real people and real food his crafted documentary approach humanises brands, beautifully capturing intimate and genuine moments to connect brands to their audiences.

Over the past few years James has worked with a wide range of brands, including films for Kenwood, Baileys, Mornflake, Visit Jersey, Dorset Cereals, WWF and Charles Schwab. In 2017 he was shortlisted for a Shots Young Director Award in Cannes, for his film ‘Why This Road?’ for Charles Schwab and won an EVCOM Silver Screen award for Cinematography on his series of films for Dorset Cereals. In 2018, his latest film for WWF India has been shortlisted for an Evcom Industry Award.