Director'y
world’s first food & tabletop directors hub

With his unique eye for gastronomic beauty, Rare’s infectiously popular Myles New is
well-schooled in the art of creating mouth-watering images. Beginning his career in
stills and delivering artful content to a list of clients longer than a Leonard Cohen song,
Myles soon realised his passion for moving image. The resulting films are striking, vibrant
and playful with bold and interesting palettes, and are now attracting plaudits at a dizzying
rate. Whether shooting with daylight on location, or under the glowing rig of his own (now
Covid-proofed) bespoke London studio, Myles’s easy charm and true professionalism
make him a RARE addition indeed.