In the spirit of celebrating creativity, we invite talented individuals from around the globe to delve into our Q&A on the whats and hows of their creative journey. This episode is dedicated to the NY based director Ruben Latre, known for his immersive and emotionally resonant cinematic experiences.
How would you describe what you do?
If it’s a commercial project, I describe what I do as public relations. If we are talking about filmmaking, something that is not commercial, it is capturing life through a filter, which is your imagination and sensibility.
How did you get started?
I started as an editor in Spain. A friend had a band and asked me to make a music video. After a few music videos and documentaries, I moved to New York trying to get commercial work. Soon after, I started getting commercial work in Spain, which started everything for me.
A strength or skill you value most:
Preparation. To have everything prepared and ready. Researching. Scouting. Planning. Testing, when needed.
One of your favourite projects you’ve worked on:
My favorite projects involve nature or traveling around the globe. I shot mini-docs for Samsung in Brazil, South Africa, Istanbul and Vietnam. Seeing other cultures, being there; I really loved that. I shot a piece in Oregon that I liked – all nature footage. And the last project that I shot, was a good experience with a result that I was happy about…
