` Iconic foods x AI - Directory

Iconic foods x AI

We have challenged ourselves to learn how to use and embrace AI… only to find out (after many, many hours) that it’s the AI that’s learning about us.

First and most important fact is that tools like Midjourney are not here for our pleasure and they are not available for us to have fun with. These are tools, self-learning tools, which we –  humans – are working hard to improve. We feed them with every single click and every second we spend not only in Midjourney, but on the web in general.

The moment we realize it, is the moment we start learning a new language. Similar to a small kiddo. At first there is a lot of gugu gaga, then, after a long time (and a few breakdowns) you start to catch up. You start to understand the language and how to talk to the machine.

It’s not there to please you (a little reminder), so to get what you want you need to be smart and patient.

Food, a very human thing, is immensely abstract to the machine. What is food? Fuel? Pleasure? Culture? A little bit of everything for sure!

We decided to check how the AI tools will interpret the iconic foods: bread, eggs, honey, cheese. We came up with a project, placing our heroes in the center, like icons of taste, totems against natural landscapes.

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