Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. That’s why at CHPTR we’ve launched the CRE-AI-TIVITY project to explore the possibilities and potential of artificial intelligence. This is a summary of a first meeting dedicated to “UP.D-AI-TE” held by CHPTR by Bites, in collaboration with Polish Advertising Producers Association.
Artificial intelligence is rewriting the rules of advertising production, blending speed with creativity and making high-quality content more accessible than ever. From interactive campaigns to hyper-personalized videos, AI tools are transforming how ads are conceived, created, and delivered. No longer just a futuristic concept, AI has become a core component of production processes, helping brands connect with audiences in new and engaging ways. Here is a list of highlights we’ve discussed.
