Director
Representation
I am a filmmaker and commercial director, working across Pakistan’s advertising industry and internationally in Europe, Thailand, the UAE, and beyond. My love for food films led me to become Pakistan’s youngest tabletop director and a pioneer of tabletop filmmaking.
For me, the product is always the hero. Visuals ignite my creative chaos while discovering new angles, movement, and breathing space between products allows food to tell its own story. It’s this pursuit—of crafting emotion through imagery—that keeps me pushing boundaries every day.