“I want to blow people’s minds and transport them to an incredibly vivid world of texture and flavour, but also craft a cohesive film experience that is specifically tailored for the brand and creative concept.”
Etienne Proulx is internationally regarded as an acclaimed director and cinematographer in the technical high speed motion control tabletop advertising industry.
Over the years, as he travelled around the world to shoot all sorts of commercials first as a beerstylist / liquid stylist and then as a director & cinematographer in different and often difficult environnments, combined with his expertise as master rigger and great artistry of the film industry, he also designed a tabletop studio to R&D at home in Montreal to always evolve between his projects and travel.
His forte is really the R&D process. He always does extensive preparation and tests in order to find the best frames, beautiful lighting, compositions and movements to highlight the product. After doing that structural part, he focuses on texture and FX to find the best never seen images. Mesmerizing shots. Working closely along the way with the creative teams.
His current clients include Pepsico, Kind bar, Budweiser, Danone, Coors Light, Hershey, Nespresso, McDonalds, Mc Café, Liberté, Subway, Tim Hortons,…
It is his life… He feels so inspired by this and he never get’s tired of it! Never!