Myles New

With his unique eye for gastronomic beauty, Rare’s infectiously popular Myles New is well-schooled in the art of creating mouth-watering images. Beginning his career in stills and delivering artful content to a list of clients longer than a Leonard Cohen song, Myles soon realised his passion for moving image.

The resulting films are striking, vibrant and playful with bold and interesting palettes, and are now attracting plaudits at a dizzying rate. Whether shooting with daylight on location, or under the glowing rig of his own (now Covid-proofed) bespoke London studio, Myles’s easy charm and true professionalism make him a RARE addition indeed.