Insights - Director'y Blog
Promoted articles

All The Colours Of Mister Outerbridge
In 1922, Vanity Fair magazine printed a photograph that Marcel Duchamp later cut out and pinned to a wall in […]

Beyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
For years, director’s treatments have been both an art and a challenge—translating an idea into a tangible, evocative vision that […]
Most read
- Industry Pulse
At the Brink of a Food Content Production Revolution
Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]
- Industry Pulse
Unleashing New Creative Potential: AI in Content Production
Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. […]
- Inspiration
Jan Groover. Kitchen Tales
A painter-turned-photographer. An American, who chose Europe to be her home. Jan Groover did not hesitate when it came to […]
- Industry Pulse
Beyond expectations: AI and the new frontier of food advertising
Not long ago, I was doing research for a film about ice cream. Not knowing exactly how many flavors the […]
- Industry Pulse
AI and Tabletop: A Case Study on Hybrid Production
In the evolving landscape of advertising production, the intersection of artificial intelligence (AI) and human creativity is redefining possibilities. This […]
All insights
95 articles
- Industry Pulse
The key traits of successful directors in 2025
Two years ago, I wrote an article highlighting what young directors needed to focus on in 2023 to thrive. The […]
- Inspiration
Goodbye Minimalism, Hello Decadence: 2025’s Return to Indulgence
- Industry Pulse
Beyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
- Industry Pulse
What Food-Focused Commercial Directors Do in 2025
- Inspiration
I did it my way: Etienne Proulx
- Inspiration
Where Is the Cool?
- Inspiration
A Year of Creativity
- Industry Pulse
Unleashing New Creative Potential: AI in Content Production
- Inspiration
AI and Human Creativity: An Interesting Duo in Practice
- Industry Pulse
At the Brink of a Food Content Production Revolution
Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]
- Inspiration
The AI Powered Creative: Neïla Romeyssa
- Inspiration
Review: The Creative Act by Rick Rubin
- Industry Pulse
AI and Tabletop: A Case Study on Hybrid Production
- Industry Pulse
Next-Gen Production Solutions: co-directing