Insights - Director'y Blog
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Beyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
For years, director’s treatments have been both an art and a challenge—translating an idea into a tangible, evocative vision that […]
What Food-Focused Commercial Directors Do in 2025
Depending on how established you are in the commercial world, how diverse and strong your network is, and where you’re […]
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- Industry Pulse
At the Brink of a Food Content Production Revolution
Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]
- Industry Pulse
Unleashing New Creative Potential: AI in Content Production
Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. […]
- Inspiration
Jan Groover. Kitchen Tales
A painter-turned-photographer. An American, who chose Europe to be her home. Jan Groover did not hesitate when it came to […]
- Industry Pulse
Beyond expectations: AI and the new frontier of food advertising
Not long ago, I was doing research for a film about ice cream. Not knowing exactly how many flavors the […]
- Industry Pulse
AI and Tabletop: A Case Study on Hybrid Production
In the evolving landscape of advertising production, the intersection of artificial intelligence (AI) and human creativity is redefining possibilities. This […]
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94 articles
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InspirationGoodbye Minimalism, Hello Decadence: 2025’s Return to Indulgence
With 2025 well underway, the shift in the culinary world is clearly visible. After a long stretch of prioritizing simplicity, […]
- Industry Pulse
Beyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
- Industry Pulse
What Food-Focused Commercial Directors Do in 2025
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InspirationI did it my way: Etienne Proulx
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InspirationWhere Is the Cool?
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InspirationA Year of Creativity
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Industry PulseUnleashing New Creative Potential: AI in Content Production
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InspirationAI and Human Creativity: An Interesting Duo in Practice
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Industry PulseAt the Brink of a Food Content Production Revolution
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InspirationThe AI Powered Creative: Neïla Romeyssa
Neïla Romeyssa has always been a storyteller, but when AI entered her creative toolkit, it unlocked new dimensions of imagination […]
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InspirationReview: The Creative Act by Rick Rubin
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Industry PulseAI and Tabletop: A Case Study on Hybrid Production
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Industry PulseNext-Gen Production Solutions: co-directing
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InspirationExploring creativity with directors’ duo Caravane
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InspirationA Nature Odyssey
Welcome to an exclusive interview with two creative visionaries, director Jacek Szymanski and renowned chef Maksut Askar, whose collaboration has […]
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InspirationCHPTR by Bites
Welcome to our melting pot location that houses the explorations and visualizations of creators’ works. By day, it serves as […]