` In conversation with: EyeCandy - Directory

In conversation with: EyeCandy

Step into the immersive world of director Greg Ferro, a creative visionary renowned under two distinct personas: Greg Ferro and EyeCandy. What’s the story behind this duality? What’s the difference between working in the European and Asian market? And at the heart of it all, why it will always be about storytelling and emotions. Join us in exploring Greg’s cinematic journey.

Agnieszka Celej: You have two director’s identities – Greg Ferro and EyeCandy. What is the story behind them?

Greg Ferro: Just over 10 years ago, I was merely a live-action director, but I wasn’t satisfied with the direction my career was taking. I was only receiving boring or horrifying storyboards. So, I decided to take a year off and study photography to give a new direction to my work. I went to New York and while studying photography, I became passionate about high-speed photography. Then, during a meeting at the Cannes Lions festival, I met a talented Tabletop Executive Producer who convinced me to explore these techniques. But my name wasn’t fitting, I needed a new name, and that’s how EyeCandy was born. In essence, it’s a rebranding, a pure marketing operation. After all, that’s what we do, right?

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