` Tabletop should un-plankton itself - Directory

Tabletop should un-plankton itself

Olaf van Gerwen is a seasoned table top director and DOP and the Global Creative Director of Chuck Studios. He’s also had formal training as a Brand Manager and Marketer, and feels the tabletop industry is depriving itself of relevance to the advertising community. 

In my previous life I was a live action director and DOP. Anyone who has worked in this field knows that the pack or product shot is often the capstone of the day. Creatives get bored and wander off to smoke a ciggy and chat up the wardrobe lady. In contrast, brand managers toddle their way on to set. On live action sets, he or she is often the only who really gives a living crap about how the food or product looks.

Continue reading