Neïla Romeyssa has always been a storyteller, but when AI entered her creative toolkit, it unlocked new dimensions of imagination and artistry. From reimagining her literary worlds to collaborating with brands in fresh, innovative ways, Neïla’s work is a bold experiment at the crossroads of technology and human emotion. In this Q&A, she reveals how AI became her unexpected muse and how it continues to transform her approach to art and creativity.
What were your first thoughts when text-to-image generators appeared?
At first, I was rather skeptical and even a little worried. I wondered whether it might become a potential threat to the creative professions. But never in my memory did I think we’d actually be “replaced”. That was before I experienced text-to-image generators. Today, I’m delighted to have crossed the line. This technology has turned my life upside down, just as it has revolutionized creative processes.
Between Generative AI and me, it’s a real love story; an unexpected love at first sight that changed everything for me.
Do you remember the exact moment you realized that AI could transform the way you create or perceive art?
In February 2023, I wrote a novel entitled Brûleurs, published by JC Lattès in France. To promote it, I had the idea of recreating scenes from my book with AI-Powered images, to encourage potential readers to dive into the novel’s universe. It was then that I realized that my mind could open up to a whole new vision, shaped by the prism of AI and emerging technologies. And, to be honest, I never expected it to be so well received.
