Promoted articles
Exploring creativity with director Ruben Latre
In the spirit of celebrating creativity, we invite talented individuals from around the globe to delve into our Q&A on […]
I did it my way: Claudia Biondini
I haven’t the slightest clue of how I ended up here, in this sector, doing precisely what I do. Well, […]
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- Industry Pulse
Unleashing New Creative Potential: AI in Content Production
Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. […]
- Industry Pulse
At the Brink of a Food Content Production Revolution
Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]
- Inspiration
Jan Groover. Kitchen Tales
A painter-turned-photographer. An American, who chose Europe to be her home. Jan Groover did not hesitate when it came to […]
- Industry Pulse
Beyond expectations: AI and the new frontier of food advertising
Not long ago, I was doing research for a film about ice cream. Not knowing exactly how many flavors the […]
- Industry Pulse
AI and Tabletop: A Case Study on Hybrid Production
In the evolving landscape of advertising production, the intersection of artificial intelligence (AI) and human creativity is redefining possibilities. This […]
Industry Pulse
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Industry PulseWhat Food-Focused Commercial Directors Do in 2025
Depending on how established you are in the commercial world, how diverse and strong your network is, and where you’re […]
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Industry PulseBeyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
For years, director’s treatments have been both an art and a challenge—translating an idea into a tangible, evocative vision that […]
