93 articles
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Industry PulsePoland Just Ran the First Real Audit of AI in Advertising Production. Here Is What the Numbers Actually Say.
In April 2026, the Polish Association of Advertising Producers (SPR) published something the industry has been missing everywhere: not another […]
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Industry PulseSomeone with judgment in the room
There were six of us on the call. A director in New York, one in Amsterdam, one in Germany, one […]
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Industry PulseScooping More Than Ice Cream
A voicemail on my phone: “Hey Jacek, I’ve got a big ice cream client from the US. They’re asking about […]
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Industry PulseThe biggest shift doesn’t happen on set
One of the clearest shifts happening inside production is the collapse of the traditional, linear process. Concept. Prep. Shoot. Post. […]
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Industry PulseThe key traits of successful directors in 2025
Two years ago, I wrote an article highlighting what young directors needed to focus on in 2023 to thrive. The […]
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InspirationGoodbye Minimalism, Hello Decadence: 2025’s Return to Indulgence
With 2025 well underway, the shift in the culinary world is clearly visible. After a long stretch of prioritizing simplicity, […]
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Industry PulseBeyond Moodboards: How AI is Transforming the Way Directors Pitch Their Vision
For years, director’s treatments have been both an art and a challenge—translating an idea into a tangible, evocative vision that […]
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Industry PulseWhat Food-Focused Commercial Directors Do in 2025
Depending on how established you are in the commercial world, how diverse and strong your network is, and where you’re […]
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InspirationI did it my way: Etienne Proulx
If there’s one constant in my career, it’s that every step leads to something new. Over the past 37 years, […]
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InspirationWhere Is the Cool?
At its core, Where Is the Cool? isn’t a magazine you simply flip through—it’s a portal. Each issue is an […]
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InspirationA Year of Creativity
The premise of “2Craigs” (a collaborative venture that brings together photographer Craig Cutler and illustrator Craig Frazier) is both simple […]
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Industry PulseUnleashing New Creative Potential: AI in Content Production
Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. […]
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InspirationAI and Human Creativity: An Interesting Duo in Practice
Team training brings sports teams together – experimenting, improving, and practicing routines. Maybe with a cold drink afterward, often a […]
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Industry PulseAt the Brink of a Food Content Production Revolution
Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]
