Manfredo was born in Italy. After graduating in Italian Literature at the University of Bologna in 1978, he moved to Milan, where he obtained a master’s degree in Art Direction at the European Institute of Design (I.E.D.). He started working as a copywriter and later he became Executive Producer and Director for ‘Film “77’, an important advertising production company based in Milano.
He has directed 700 films, primarily adverts and documentaries, both in Italy and abroad. Manfredo currently works in different countries around the world, mainly in Europe, Asia and the Middle East. He directed several advertisements for popular brands such as Nestlè, Campari, KFC, Cadbury, McDonald’s, Chanel, Ferrero, Danone, Carlsberg, Coca Cola, Duvrai, Lavazza, Nescafè, Pizza Hut, President, Hochland and others.
He has been awarded many important international advertising prizes, including the Italian Advertising Festival, Clio Awards in N.Y., Saudi Festival Awards and Ermis Award Greece.
Being one of the few directors handling both Acting and Table Top, Manfredo personally supervises the shooting of a film through all the stages, frame by frame. Working increasingly abroad, he has moved towards an impressionistic and humanist filmmaking. He has the unique ability to breathe new life into products while solving technical problems through his masterful work for numerous international brands. Manfredo’s close attention to detail, artistic eye, passion and complete dedication to the industry leave the viewers of his masterfully shot films with an indelible impression.