Michael Roulier and Philippe Lhomme are food film directors. They also investigate other fields like cosmetics and textures. The identity of their visuals is simple but sophisticated, at the border of an experimental approach. “Amazing looking food in a high energy fashion type vibe”
Michael and Philippe both have quite a long advertising background, and one thing they have in common is that when they started they did not take advertisement very seriously, at least at first, being more interested into art creation.
What attracts people to Food Film’s work is that they are often “on the edge of credibility”. Playing a lot with illusion, like a magician who will suddenly speed up a gesture to hide the tricks. Food Film defies gravity, or normality, in order to give a sense of quirkiness. Make it a bit “weird” to get more appeal or unexpectedness.
Food Film always works with the same team. A good team is like a good wine and it’s years of maturation.
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