Insights - Director'y Blog

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Industry Pulse

Scooping More Than Ice Cream

A voicemail on my phone: “Hey Jacek, I’ve got a big ice cream client from the US. They’re asking about […]

Inspiration

A Year of Creativity

The premise of “2Craigs” (a collaborative venture that brings together photographer Craig Cutler and illustrator Craig Frazier) is both simple […]

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• Industry Pulse

  Unleashing New Creative Potential: AI in Content Production

  Due to the rapid development of AI, the advertising industry is at a crucial juncture that will shape its future. […]

• Industry Pulse

  At the Brink of a Food Content Production Revolution

  Are the traditional ways of film production still relevant today, especially in the context of food content? As we stand […]

• Inspiration

  Jan Groover. Kitchen Tales

  A painter-turned-photographer. An American, who chose Europe to be her home. Jan Groover did not hesitate when it came to […]

• Industry Pulse

  Beyond expectations: AI and the new frontier of food advertising

  Not long ago, I was doing research for a film about ice cream. Not knowing exactly how many flavors the […]

• Industry Pulse

  AI and Tabletop: A Case Study on Hybrid Production

  In the evolving landscape of advertising production, the intersection of artificial intelligence (AI) and human creativity is redefining possibilities. This […]